Fourth International Conference on Case Writing
The Value of the Case Study as a Research Strategy
October 2 – 3, 2013
Kuala Lumpur

Co-organisers:
• Putra Business School
• Open University Malaysia (OUM)
• National Institute of Public Administration (INTAN)
• Higher Education Leadership Academy (AKEPT)

• Introduction
  The Fourth International Conference on Case Writing was jointly organised by CWAM; Putra Business School; Open University Malaysia (OUM); National Institute of Public Administration (INTAN); and Higher Education Leadership Academy (AKEPT) on October 2 & 3, 2013 in Kuala Lumpur. The theme of the conference was: The Value of the Case Study as a Research Strategy.
  
  Case study research excels at bringing to an understanding of a complex issue and can extend experience or add strength to what is already known through previous research. Case studies emphasize detailed contextual analysis of a limited number of events or conditions and their relationships. Researchers have used the case study research method for many years across a variety of disciplines. Social scientists, in particular, have made wide use of the qualitative research method to examine contemporary real-life situations and provide the basis for the application of ideas and extension methods. The case study research method is an empirical inquiry that investigates a contemporary phenomenon within its real-life context where the boundaries between phenomenon and context are not clearly evident and where multiple sources of evidence are used.
  
  Critics of the case study method believe that the study of a small number of cases can offer no grounds for establishing reliability or generality of findings. Others feel that the intense exposure to the study of the case biases the findings. Some dismiss case study research as useful only as an exploratory tool. However researchers continue to use the case study research method with success in carefully planned and crafted studies of real-life situations, issues and problems.
  
  The main purpose of the conference was to provide case writers with an opportunity to exchange ideas and share experiences related to case research. Among the speakers were Professor Dr Syed Omar Syed Agil, UNIRAZAK; Dr Sheikh Ghazali Sheikh Abod, SME Bank; Professor Dr Foong Soon Yau, Putra Business School; Professor Dato’ Dr Muhammad Muda, USIM; Dr David Asirvatham, University Malaya; and Mr. Mano Maniam, CWAM. The panel members included Prof Dato Dr Muhammad Muda, USIM; Prof Datuk Dr Md. Zabid Haji Abdul Rashid, UNIRAZAK; Mr. Ramli Atan, PETRONAS; and Dr. George Patrick, INTAN.
• Conference Programme

  Wednesday, 2 October 2013
  0845	Welcome Address Prof. Dr. Zainal Abidin Mohamed, CWAM President
  0900	Official Opening Yg. Bhg. Professor Emeritus Tan Sri Anuwar Ali, President/Vice Chancellor, Open University Malaysia
  0920	Keynote Address Prof. Dr. Zainal Abidin Mohamed, CWAM President
  1020	Refreshments
  1100	Plenary Session 1 Research Methodology Prof Dr Syed Omar Syed Agil, UNIRAZAK
  1230	Networking & Lunch
  1400	Plenary Session 2 Data Gathering Techniques Dr Sheikh Ghazali Sheikh Abod, SME Bank
  1500	Plenary Session 3 Data Analysis Prof Dr Foong Soon Yau, Putra Business School
  1600	Session A Case competition Case presentations from participants
  1700	Refreshments End of Day 1

  Thursday, 3 October 2013
  0900	Plenary Session 4 Writing Cases Prof Dato’ Dr Muhammad Muda, USIM
  1030	Refreshments
  1100	Plenary Session 5A Case Presentation Techniques Mano Maniam, CWAM Plenary Session 5B Case Presentation Techniques Dr David Asirvatham, University Malaya
  1230	Networking & Lunch
  1400	Plenary Session 6 “Issues of Institutional Support.” Chaired by Ms Lee Meng Foon, CWAM Panelists: • Prof Dato Dr Muhammad Muda, USIM • Prof Datuk Dr Md. Zabid Haji Abdul Rashid, UNIRAZAK • Mr. Ramli Atan, PETRONAS • Dr. George Patrick, INTAN
  1530	Session B Case Leading (Three case presentations from participants)
  1630	Case Writing Competition Award Prof. Dr Arfah Salleh , President, Putra Business School
  1700	Closing Ceremony, Prof Dr Mohd. Majid Konting, AKEPT
  1720	Refreshments End of Conference

• Presentations Delivered / Cases Presented
  Shown below are the presentations delivered / cases presented during the conference:
  
  • Case Study Research (presented by: Foong Soon Yau)
  
  • Case Writing Using Secondary Data: Issues and Opportunities (presented by: Professor Dato’ Dr. Muhamad Muda)
  
  • Writing Cases Using Data – The Case of SME Bank, Malaysia (presented by: Dr. Sheikh Ghazali Abod)
  
  • State-of-the-Art in the Use of Cases for Teaching and Learning in Malaysia (Keynote Paper presented by: Zainal Abidin Mohamed)
  
  • Intan’s Experience in Case Study (presented by: Dr. George Patrick)
  
  • Digital Technology In Case Writing (presented by: Dr. David Asirvatham)
  
  • EveryBody’s Gym? (presented by: Siti Rahayu Hussin, Raja Nerina Raja Yusof, Haslinda Hashim)
  
  • How We Embarked on Case Research Study and Became Case Writers (presented by: Leilanie Mohd Nor, Mohar Yusof, Syed Omar Syed Agil)
  
  • Is It Shari’ah Compliant? (presented by: Amir Shaharudin, Ainul Ashikin Marzuki, Ummi Salwa Ahmad Bustamam)
  
  • Issues Of Institutional Support (presented by: Petronas Leadership Centre)
  
  • Oishi: How To Sustain A Promising Business (presented by: Dr. Hossein Nezakati, Dr. Raja Nerina, Tor Ee Sang)
  
  • Entrepreneurialship And Innovation For Sustained Performance: The Case Of SKB Shutters Corporation Berhad (presented by: Foong Soon Yau)
  
  • Small Actions Big Changes: Can Director Rogayah Hang On? (presented by: Daeng Hatef Darerssalam Bin Zuhud, Shakiroh Bt Yaakob, Siti Satilawati Bt Mohamed)
  
  • To Each His Own (presented by: Dahlia Zawawi, Noor Farina Mustaffa)
  
  * To download these presentations delivered / cases presented, registered conference participants are required to email to casewriters@cwam.org.my with the following details:
  1. Your Name.
  2. Contact Number.
  3. Name of Conference you wish to download from, example: Fourth International Conference On Case Writing.