Third International Conference on Case Writing
Innovative Case Writing Techniques that Facilitate Interactive Teaching and Learning: Emerging Trends
November 8 – 9, 2011
Kuala Lumpur

Co-organisers:
• Open University Malaysia (OUM)
• Graduate School of Management (GSM), Universiti Putra Malaysia (UPM)

• Introduction
  The Third International Conference on Case Writing was jointly organised by CWAM, Open University Malaysia (OUM) and the Graduate School of Management (GSM), Universiti Putra Malaysia (UPM) on November 8 & 9, 2011 in Kuala Lumpur. The theme of the conference was : Innovative Case Writing Techniques that Facilitate Interactive Teaching and Learning: Emerging Trends.
  
  The conference was timely because the government and ministries such as the Ministry of Higher Education had launched various programs and provided support to encourage the increase in the availability of local case studies for teaching and learning purposes. Various universities had supported such programs by encouraging the formation of case writing clubs, research fund allocation for case research, and increasing the budget for training in case writing.
  
  The culture of case writing had gradually gained momentum. Lecturers and trainers had realised that writing case studies was different from writing research and consultancy reports as well as academic journals. Efforts would be intensified to develop skilled case writers to produce local case studies in various sectors and industries. The conference focused on innovations, especially in the communication sector and its associated technological linkages. The trend in developing the use of cases in other fields such as the pure sciences was also emphasized.
  
  Experts and case writers from the medical, civil engineering and legal sectors were invited to share their experiences at the conference. The two keynote speakers included Professor Garry Clayton, Professor in Sustainability Studies at the University of Massachusetts, Dartmouth and Professor Martin M. Laurence, former Visiting Professor at Universiti Kebangsaan Malaysia (UKM). The other speakers included Dr. David Asirvatham, Director for Centre for Information Technology at University Malaya; Dr. Rozanah Ab. Rahman, Associate Professor of Law at the Faculty of Economics and Management, Universiti Putra Malaysia; Dr. Wan, specialist in Cytopathology at the Hospital Serdang, Selangor; Dr. Bujang Bin Kim Huat, Professor at the Department of Civil Engineering, Faculty of Engineering of Universiti Putra Malaysia; and Mr. Mano Maniam, management trainer, founding member and past Deputy President of CWAM.
• Conference Programme

  Tuesday, 8 November 2011
  0845	Welcome Address by Dr. Zainal Abidin Mohamed, CWAM President
  0900	Official Opening by Y. Bhg. Professor Emeritus Tan Sri Anuwar Ali, President/Vice Chancellor, Open University Malaysia
  0920	Address by Keynote Speaker Professor Garry Clayton “Telling Tales: Innovating Inscription”
  1020	Refreshments
  1100	Plenary Session 1– Presentation by Associate Professor Dr. Rozannah Abdul Rahman, “Use of Cases in Training Students for Law Courses: How innovative can they be?”
  1230	Networking & Lunch
  1400	Address by Keynote Speaker Professor Martin Lawrence “Management Case Writing and Cultural Differences"
  1500	Plenary Session 2 – Presentation by Mr. Mano Maniam ‘Dramatizing the Case”
  1600	Plenary Session A – Case Leading (Three case presentations from participants)
  1700	Refreshments End of First Day

  Wednesday, 9 November 2011
  0900	Plenary Session 3– Presentation by Prof. Bujang Huat “Introducing Cases for Training in Civil Engineering: Challenges and Thrills.”
  1030	Refreshments
  1100	Plenary Session 4 – Presentation by Dr. Wan Himratul Azna Wan Harun “Interesting medical case write ups. How to be effective?"
  1230	Networking & Lunch
  1400	Plenary Session 5 – Presentation by Dr. David Asirvatham “The use of Technology in Case Writing”
  1500	Plenary Session 6 – “Issues of Institutional Support.” Chaired by Prof. Dr Zainal Abidin Mohamed
  1600	Plenary Session B – Case Leading (Three case presentations from participants)
  1700	Case Writing Competition Award & Closing Ceremony End of Conference
  1720	Refreshments End of Conference

• Presentations Delivered / Cases Presented
  Shown below is the presentation delivered during the conference:
  
  • Telling Tales: Innovating Inscription (presented by: Garry James Clayton)
  
  * To download this presentation, registered conference participants are required to email to casewriters@cwam.org.my with the following details:
  1. Your Name.
  2. Contact Number.
  3. Name of Conference you wish to download from, example: Third International Conference On Case Writing.